The Canadian Real Estate Association, the Ontario Real Estate Association and the Cornwall and District Real Estate Board all promote the benefits of working with a REALTOR® and maintains their positive public image through a number of outreach programs. A series of TV commercials and the howrealtorshelp.ca web site are part of a campaign designed to educate consumers about the value REALTORS® bring to the real estate transaction.
Howrealtorshelp.ca guides consumers through the buying and selling process and reinforces and importance of working with a REALTOR®. The TV ads promote the value of REALTORS® and promote the web site as a resource for consumers.